Safety – just for kids
01/07/2009
Centurion Europe, a leading supplier to independent retailers and merchants throughout the UK, has created a range of accessories purposely designed to improve the safety of children in the home.
The Royal Society for the Prevention of Accidents (ROSPA) reports that around 30,000 children each year need hospital treatment as a result of trapping their fingers in the home.
The newly branded ‘Just for Kids’ range features eye-catching packaging that includes the product being displayed on a clear blister pack mounted on a Centurion blue backing card. It also contains easy to follow fitting diagrams on the reverse. The packaging is designed for hanging on euro-hooks, allowing retailers and merchants to maximise sales space as well as providing the option of creating a powerful impulse purchase at the end of an aisle.
The ‘Just for Kids’ range includes finger pinch guards, latches for drawers and doors, electrical socket protectors, corner cushions and a handy spring release lock. Many of these products are NEW to the range, giving stockists a much wider selection of ‘safety in the home’ products to offer to customers.
John Burley, Sales Director of Centurion Europe explains; “Child safety goods are an important part of our stockists’ portfolio. There are several products, such as the electrical socket protector that sell consistently well. The decision to re-brand the range is set to increase its appeal even further, making it more attractive to consumers and offering vital protection particularly for young families.”
Available now and as standard in the Centurion Europe catalogue due to be released in Autumn 2008, the ‘Just for Kids’ range offers a safe and convenient choice of products.
John Burley continues, “These products go a long way to helping parents make their children as safe as possible in a home. For customers with families, they are a ‘must have’ purchase that allows stockists to gain some valuable additional sales.”