The catalogue, which is over 350 pages, contains over 22,000 products, with more than 350 new lines for 2011, which includes a new Petcare range and major additions to its signs, labels and plaques section, following the company’s acquisition of Initial Monogram House Name Plaque Sign Systems. The catalogue also includes, for the first time, an added value range of impulse buys which have been proven to significantly increase counter sales.
John Burley, Sales Director at Centurion Europe, explains: “This year, we have produced a catalogue that not only showcases the most comprehensive range of products to our customers, but that is even simpler to use. We have a brand new layout too, which makes products easier to find and order. Our aim through the catalogue is to help our stockists to increase their margins and grow their market share. As well as showcasing our extensive product range, the catalogue also demonstrates the extensive support we offer, which includes visual merchandising, marketing and sales back-up, due to our focus on increasing sales for our customers.”
The Centurion Europe 2011 catalogue contains full colour product images and a simple ordering system, making selection easy for customers. The catalogue is backed up by the company’s exceptional customer service, which means all stock items can be delivered within 48 hours. Centurion Europe’s comprehensive range includes everything from plumbing and electrical accessories to tools for DIY, locks, nuts and bolts through to decorating, paints and stencils.
“There has never been a better time to be a Centurion Europe stockist,” continues John Burley. “Our aim is to build long term partnerships with customers, helping them to maximise sales of hardware, DIY accessories and tools. What we offer is an unbeatable service and a product offering to match.”
Centurion Europe has a strong partnership with a wide range of stockists, including independent retailers and merchants and prides itself on providing a quick, flexible and responsive service. In 2010, the company re-launched its website and introduced a new e-commerce facility, which has made ordering and monitoring orders even easier for customers. Centurion Europe is also known for its high level of support with merchandising, which includes producing its own bespoke designs of point of sale items, banners, posters and display units, which are specifically designed to increase sales for stockists.
Centurion Europe has extensive facilities, including an 80,000 sq.ft. distribution centre in Doncaster and a national network of representatives who can provide merchandising and sales support. The company has an excellent track record in supplying a whole range of stockists from small independent stores to national merchants for the past 20 years. Centurion Europe prides itself on its 97% plus stock availability, delivery service within 48 hours and excellent customer service.